Marketing y Desarrollo de Negocio para Despachos de abogados
(Loreto Vega Durán)

Marketing Management
(Philip Kottler)

Marketing Lateral
(Philip Kottler & Fernando Trías de Bes)

Managing the Professional Service Firm
(David H. Maister)

What clients love
(Harry Beckwith)

Selling the Invisible
(Harry Beckwith)